Hotel business recovers in Australia

Hotel business is picking up, according to a survey by Best Western, proving that the global financial crisis may well and truly be over for the accommodation sector. Corporate clients and families were among the top market segments returning to hotels and motels in the past six months.

Not only are more Australians returning to travel, they have increased their length of stay by 3% on last year, and increased their average daily spend on accommodation by almost 5%.

Kimi Anderson, General Manager of Sales and Marketing for Best Western Australasia said, "Corporate clients and families are still finding travel achievable and affordable, which is a great sign for the industry. It's also heartening to see that holidays are being extended for families, and people are feeling more relaxed about taking time away from work to explore the beauty of Australia".

Online bookings for Best Western spiked by 65% in the last month alone, demonstrating that more and more Australians are purchasing travel online.

"With business booming, and the summer school holidays around the corner, it's a wise idea to book in advance. Early bookings guarantee availability and in many cases, you can save money with an early-bird discount" she said.

This research was carried out by Best Western Australasia and was based on bookings from May-October 2010 compared to the same period last year.

For more information on Best Western in Australia visit www.bestwestern.com.au

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