Tourism Australia today announced Sydney has been selected as host city for Dreamtime 2011, Australia's premier trade marketing activity for international business events buyers.
More than 100 business events decision makers and 20 media from key international markets will be invited to participate in the five day Dreamtime itinerary. The event begins on 13 November and includes a series of educational activities, gala and business networking events before concluding on 18 November 2011.
Up to seven other destinations in Australia will also form part of the itinerary for the international delegates. A request for proposals is being issued to Australian destinations wishing to host educational visits prior to the host city program.
Ms Penny Lion, Head of Business Events Australia, said Sydney's proposal for Dreamtime 2011 highlighted the city's creative thinking, contained an innovative communications strategy and support for the event from across the city.
"Dreamtime is Tourism Australia's highest profile incentive event and we are thrilled to have the opportunity to showcase the very best Australia has to offer in one of our most beautiful cities, Sydney," said Ms Lion.
Incentive events are used by organisations to improve the performance and motivation of their people and are a key strategy for improving productivity, increasing sales, or retaining and recognising high achievers.
"Bringing key incentive buyers to experience Australia is the best way to encourage them to bring their clients here," said Ms Lion.
"We are absolutely focused on presenting an outstanding Dreamtime – which will showcase exceptional destinations and experiences around Australia and leave buyers with no doubt about the high value Australia delivers," she said.
Mr Jon Hutchison, Chief Executive Officer, Business Events Sydney, said Sydney was delighted to be appointed host city for Dreamtime 2011.
"Sydney's Dreamtime program has been designed to inspire buyers to choose Australia for their next international event. I'm proud of the professionalism and quality of Sydney's business events industry and certain of their support in delivering an amazing Dreamtime experience," said Mr Hutchison.
Dreamtime 2011 will be supported by exclusive airline partner Qantas. Dreamtime was last held in 2009, also in Sydney.
