The new website marks the company's entry into Southeast Asia, and is the fifth Expedia® site in the Asia Pacific region, adding to its existing regional presence in Australia, New Zealand, Japan and India. Expedia, Inc. also has a presence in China through a controlling investment in eLong™.
The new Expedia Singapore website currently offers hotel bookings and will include air fares and packages later this year.
"As one of the fastest growing online travel markets in the world, Southeast Asia represents an extremely important part of our Asia Pacific growth strategy. In 2011, you will see a significant acceleration in the points of sale that we actually launch. There is plenty of scope for growth in the online travel market in Asia as recent survey findings have shown that travel purchases top the list of online shopping here, a trend that is set to grow exponentially, presenting us with great opportunity for Expedia. The launch of the Expedia Singapore website is the first step of further investment in this region with new sites in Malaysia, Korea and Thailand to follow within the first half of this year," said Dan Lynn, Vice President and Managing Director, Expedia Asia Pacific.
"Singaporeans are keen travellers and with the launch of our newest website, we empower the customer to research and book their perfect holiday, selecting from Expedia's global product range and highly competitive prices. The new website will also provide in-depth travel and destination information, trusted by more than 25 million shoppers per day on Expedia globally," added Lynn.
"Expedia's unrivalled technology, unique product offering and global foot print give us the confidence to replicate the success of our operations in Australia, New Zealand, Japan and India," Lynn concluded.
Expedia also has localised sites for travellers in the USA, Canada, United Kingdom, France, Germany, Italy, Belgium, The Netherlands, Austria, Denmark, Ireland, Norway, Spain, Sweden and Mexico.
