Elite Havens Group, Bali's leading villa luxury real estate, marketing and management company, has set up Marketing Villas Limited, a joint-venture with leading independent villa guide, Singapore based Private Homes & Villas Pte Ltd. Marketing Villas Limited will offer travel agents an enhanced booking service for villas and deliver improved occupancy rates for villa owners.
The joint-venture allows the two companies to leverage on their respective, and unique, strengths. The Elite Havens Group will provide Marketing Villas Limited with its expertise in developing a distinctive brand identity for villa clients, as well as access to its extensive network of travel agents and over 50,000 guests. Private Homes & Villas will contribute its web-based distribution and customer service software platform Marketing Villas Limited, which will enable the new joint-venture to be more efficient, effective and personalized in the manner it handles villa rental guests. Marketing Villas Limited will be headed up by Jon Stonham, CEO of Private Homes & Villas.
Ian Macaulay, Managing Director of the Elite Havens Group, said: "By pairing with Private Homes & Villas, Elite Havens is taking a significant step towards consolidating its position as a market leader in Bali and across the region. Both companies share the same focus: to deliver a quality villa product with a user-friendly booking service to guests, whilst at the same time building long-term relationships with villa owners."
Jon Stonham, founder and CEO, Private Homes & Villas, added: "The Elite Havens Group, pioneered the marketing and distribution of independent villas through creating strong stand-alone brands. By combining their expertise in this area with our ability to extend their reach to a much wider audience, we hope to deliver better occupancy rates, and therefore better yields, to villa owners. And, very importantly, guests stand to benefit as well as they will have not only more choice but also enjoy a smoother booking process."
The Elite Havens Group (www.elitehavens.com) markets villas throughout Bali and Lombok from the award-winning villa, The Istana in Uluwatu to iconic properties such as Atas Ombak and Puri Bawana in Canggu. It recently launched the five-bedroom Villa Lega in Seminyak and six-bedroom Taman Sorga in Sanur.
Private Homes & Villas (www.privatehomesandvillas.com) inspects and reviews over 200 villas a year across Asia from Sri Lanka, Thailand to Indonesia (specifically Bali and Lombok). Its independent reviews help guests select the right villa to meet their needs supported by a back office customer service platform developed by the company.
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