World Travel Market Signals New Era For Airlines

Boeing Chief Guest of Honour at Opening Ceremony

Boeing will discuss its revolutionary 787 Dreamliner with members from the global travel and tourism industry at World Travel Market's Opening Ceremony in London on Monday 8 November.

Ushering in a new era of air travel, Jeff Cacy, Boeing's Managing Director, Airline Marketing Services, will speak about what has been described as the most environmentally friendly airplane ever produced.

The 787 is the fastest-selling commercial airplane in history. Japan's All Nippon Airways is the first recipient of the aircraft next year.

Fiona Jeffery, Chairman of World Travel Market, described the Dreamliner as a "glimpse into the future, a big step forward."

"The Dreamliner, with its ability to offer a vastly more comfortable flight and its superior economic performance, is set to change air travel forever," said Jeffery.

"World Travel Market, the premier global event for the travel industry, has become known as a reliable industry indicator of major international trends and developments and the birth of the Dreamliner and the way it will change travel, is of huge significance to the whole industry."

Jeff Cacy at Boeing has supreme confidence in the way the Dreamliner will transform the travel industry.

"Business travelers are willing to travel, but not in uncomfortable surroundings," he said.

"Airlines are buying the Dreamliner because of its efficiencies, but they are also buying it because the customer experience is profoundly different and uniquely comfortable."

The 787 Dreamliner offers passengers a better flying experience and provides airline operators greater efficiency to better serve the point-to-point routes and additional frequencies passengers prefer.

The technologically-advanced 787 will use 20 percent less fuel than today's airplanes of comparable size, provide airlines with up to 45 percent more cargo revenue capacity and present passengers with innovations that include a new interior environment with cleaner air, larger windows, more stowage space, improved lighting and other passenger-preferred conveniences.

"Extra-large windows, coloured LED lighting, air purification, greater humidity and increased cabin pressure have been designed to make the Dreamliner the most comfortable aircraft on the market," said Cacy.

A "vertical gust suppression" system has also been installed to soften the up and down motions caused by turbulence.

World Travel Market's Opening Ceremony is at 11.30 am on Monday 8 November, Platinum Suite 4, ExCeL London. The event will also be broadcast on giant screens in the Central Boulevard.