Speaking to a crowd of Australia’s most influential travel industry stakeholders at the Tourism Futures travel industry event in Brisbane, Totaltravel from Yahoo!7 today announced the launch of its new online travel destination which includes extensive accommodation listings, destination guides and travel reviews from users’ friends and peers.
Acquired last year by Yahoo!7, one of Australia’s leading online media publishers, the new Totaltravel site combines the company’s comprehensive listing information together with the technology platform, search functionality, rich content and social aspects of the Yahoo!7 Network. In addition, the site will roll out new search capabilities allowing users to filter search results by accommodation star rating, type of accommodation, recommendations from others, and a “My Travel” function which allows users to track and share where they have been, which destinations are next on their travel wish lists and see where their friends are going.
Combining the scale and reach of Yahoo!7 and the breadth of content available on Totaltravel, the newly revamped site is poised to become the leading travel planning resource for Australians, according to Yahoo!7 CEO Rohan Lund. “We want to inspire our audience to travel, help them research places to stay, things to do, restaurants to visit, and then we want to help them share those experiences with other travellers when they get home. Our philosophy is to make it easier to connect to the people, information and content that matter most.”
According to Yahoo!7 Audience Director, Kath Hamilton: “The Totaltravel site will set a new standard for online travel. Our research shows that being able to track the opinions of others plays an important role in how consumers select their next holiday, especially regarding accommodation. Totaltravel now utilises Yahoo!7’s ratings and reviews technology to help foster this sense of community among Australian travellers.”
“What we’re offering is a specialist travel destination which delivers quality and pre-qualified consumers who are ready to spend,” said Rohan Lund. “The new Totaltravel site presents tremendous opportunity for our existing and potential industry partners, enabling travel operators to create and maintain direct customer relationships.”
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