Mike has joined World Trade Travel – the principal company of Asian travel wholesaler Helen Wong’s Tours - as the newly-appointed General Manager –Public Relations and Marketing.
His role will be to generate - and build on - marketing, promotional and trade opportunities for companies and organisations seeking a presence in the Australian market.
World Trade Travel already represents the Macau Government Tourist Office and the Henan Provincial Tourism Bureau (China).
For more than 20 years Mike has worked closely with the travel industry, firstly as Travel Editor of Sydney’s Daily Mirror, then in the position of Travel Editor of The Sunday Telegraph and The Daily Telegraph, both in NSW.
Many of his travel articles have also been widely circulated throughout News Ltd’s mass circulation newspapers, including Melbourne’s Sunday Herald Sun and Brisbane’s Sunday Mail.
Mike can be regularly heard on Sydney radio station 2UE as a guest commentator on travel on Sunday’s popular George and Paul show.
Through his voluntary work with the Australian Society of Travel Writers (ASTW), he has been honoured with Life Membership, having spent 10 solid years on committee, four as President.
In welcoming Mike to her executive team, Ms Helen Wong, Managing Director of World Trade Travel and Helen Wong’s Tours, said his appointment would be vital to the company’s development and expansion plans.
“Mike will play a major role in promoting and gaining exposure for our clients,” said Ms Wong. “We are looking to the future by expanding our business interests.”
